One thousand Facebook clicks typically run $500 to $2,000 depending on your niche. Average CPC ranges from $0.50 to $2 globally, with US rates between $1.20 and $3.50 depending on competition. E-commerce averages $0.68 per click while finance can hit $3.77.

Your niche determines the floor. Web development services fall in the mid-range at $0.80 to $2.00 per click. Local targeting in lower competition markets can cut these costs significantly compared to major metros where competition drives prices up.

The actual cost depends on quality score. A killer click-through rate of 1-2% means you pay less because Meta rewards engaging content. Broad targeting is cheap, laser targeting is pricey. Mobile clicks cost less than desktop, and weekend and off-peak times can also reduce rates.

Scale smartly: once you hit 2x ROAS, bump budget by 20% and monitor. Track everything with UTM parameters and pixel data. Retarget website visitors at $0.25 CPC instead of $1.20+ for cold traffic.