Frequently Asked
Questions
Everything you need to know about our process, digital marketing, SEO, and Meta ads.
How is Made in Haiphong different from a typical marketing agency?
Most agencies sell outputs like ads, posts, websites. We sell market perception. Everything we build, from your positioning to your digital presence to your content, is designed to make your company the obvious choice in your market. We don't measure success by deliverables. We measure it by how your market sees you.
Who do you typically work with?
Founders and leadership teams at professional services firms, consultancies, and B2B companies who know they're underrepresented in their market. Our clients are typically excellent at what they do. The gap is visibility, not capability.
How long does it take to see results?
Positioning and messaging work (Authority™) produces a clear strategic foundation in 2–4 weeks. Digital presence work (Presence™) goes live in 4–10 weeks. Content and authority-building (Influence™) compounds over 3–6 months. Growth™ partnerships are measured quarterly.
How does engagement typically begin?
Most clients start with Authority™, our positioning and messaging engagement. It creates the strategic foundation that everything else is built on. From there, many move into Presence™ to rebuild their digital presence, then Influence™ for ongoing visibility.
Is AEO replacing SEO?
AEO (Answer Engine Optimization) isn't replacing SEO—it's expanding the game. Google still dominates search, but ChatGPT, Perplexity, and Claude answer engines growing fast. They pull answers from web sources without clicking through. SEO traffic threatened but not dead. Smart move: optimize for both.
Is SEO dying due to AI?
SEO isn't dying; it's evolving. AI changes the game: content creation faster, keyword research deeper, ranking factors shifting. Google adapts constantly, rewarding helpful content, penalizing AI spam. Real shift: low-value content dying. Expert content thriving.
Which 3 jobs will survive AI?
Three jobs AI won't replace soon: (1) Creative direction—humans create unique ideas, AI follows prompts. (2) Sales/relationship building—trust requires personal connection. (3) Critical decision-making—complex judgments need human accountability.
Is SEO still worth it in 2026?
SEO absolutely worth it in 2026. Google still drives 90% search traffic, high-intent users clicking through. Organic channel has zero per-click cost. Monthly compounding: month one zero ROI, month three visible traffic, month six substantial revenue.
What are the 4 types of digital marketing?
Four types: (1) Paid advertising—Google Ads, Meta ads, TikTok ads. (2) Organic search—SEO, ranking high on Google. (3) Email marketing—building subscriber list, sending campaigns. (4) Social media—content, engagement, community building.
Is SEO being phased out?
SEO isn't being phased out. Google dominates search (90%+ market share), showing no sign decline. What's changing: commodity content dying, expert content thriving. Answer engines cite sources, so SEO visibility persists.
Can I learn SEO in 10 days?
Surface-level yes. Deep mastery? No. Ten days covers fundamentals: keyword research, on-page optimization, basic technical SEO, link building basics. Real mastery: 6–12 months consistent practice, hundreds of experiments.
Will SEO exist in 5 years?
SEO absolutely exists in five years. Google still dominates, no competitor emerging. Answer engines normalizing but not replacing search. SEO adapting: content quality premium, topical authority emphasis, answer engine compatibility new requirement.
What 5 jobs will AI not replace?
Five jobs AI won't replace: (1) Creative directors, (2) Sales/relationship building, (3) Complex decision-making, (4) Hands-on skilled trades, (5) Therapy/counseling. Common thread: jobs requiring human judgment, relationship trust, physical execution, or personal accountability.
What are the Meta ads?
Meta ads are promotions on Facebook, Instagram, Messenger, and WhatsApp. They pop up in your feed, stories, or marketplace to drive actions like visits or buys. Super handy for businesses chasing customers right where they hang out.
How much do Meta ads cost?
Costs vary wildly based on your goal and audience. Expect $0.50 to $2 per click, or $5 to $30 for every 1,000 views. Tight targeting or hot seasons jack it up, but smart tweaks keep it reasonable.
What is the Meta ad controversy?
Meta caught heat for raking in billions from scam ads and shady products in 2024 leaks. Folks slammed them for weak policing while pocketing cash from rule-breakers. They claim better AI and moderation now, but trust took a hit.
Are Meta ads free or paid?
Totally paid—you bid in auctions for spots. No free rides unless you're boosting a post casually. Pick your budget, and Meta serves 'em to the right eyes. Free use means seeing ads; paying shows yours.
Who are the big 3 of online advertising?
Google, Meta, and Amazon rule the roost. Google dominates search, Meta owns social feeds, and Amazon nails shopper intent. They snag most ad dollars by knowing users inside out.
What's the difference between Meta ads and Facebook ads?
Meta ads cover Facebook, Instagram, Messenger, and more—full family affair. Facebook ads stick to the blue app. Same manager, bigger playground with Meta.
What are the 4 types of advertising?
Print like newspapers, broadcast on TV and radio, digital across web and apps, and outdoor on billboards. Each hits folks differently—pick what fits your crowd.
Why are Meta ads so expensive?
Competition's fierce, especially for prime spots. Narrow audiences or peak times spike bids. Killer creatives and broad targeting can tame costs, though.
What is the primary goal of Meta ads?
Drive real results like sales, leads, or traffic. You choose the mission, Meta optimizes delivery. It's all about turning scrolls into actions.
How much do 1000 clicks cost on Facebook?
$500 to $2,000, depending on niche and targeting. E-com might hit $680 average. Test and refine to drop that number.
How much is 100000 views on Facebook worth?
$200 to $1,000 for creators if you're monetizing Reels or videos. Ad spend side? Varies by CPM—could run $500-$3,000 to buy 'em.
Is $25 a day good for Facebook ads?
Yeah for testing—enough data without big risk. Good starters see patterns quick. Scale up winners from there.
How much does Facebook pay for 50 thousand views?
Creators pocket $100-$500-ish, based on audience and content. US viewers pay more. Not steady, but builds up.
What are the best days to run Facebook ads?
Midweek like Tuesday-Thursday often shines—folks engaged but not weekend wild. Test your crowd; data tells the tale.
How much does it cost to reach 100,000 people on Facebook ads?
$300-$2,000 ballpark, loving cheap CPMs around $2-6. Broader reach keeps it low.
What are some common mistakes in Meta ads?
Bad targeting wastes cash, weak creatives flop, ignoring pixel data hurts. Skip automation too soon and mismatched goals tank ROAS.