One hundred thousand views on Facebook can be worth $500 to $3,000 depending on your angle. As an advertiser buying reach, expect costs based on CPM of $5 to $30. US rates typically land between $500 and $2,500 for 100k views.

Creator side is different. Monetized Reels and videos pay $0.01 to $0.04 per view, so 100k views can net $1,000 to $4,000 through ad revenue sharing. In-stream ads and bonuses add to this. Music clips and viral Reels stack earnings fastest.

The real worth depends on ROAS. If 1% of viewers click (1,000 clicks) and 5% convert (50 leads), and each lead is worth $200, that's $10,000 in value from your ad spend. Advertisers should track conversion value, not just view counts.

Beat costs by using the video views objective (cheapest CPM), keeping hooks under 15 seconds, using trending audio, and going broad with audiences. Retarget viewers later for conversions at penny-level CPCs.