$25 per day hits a sweet spot for testing. It is not enterprise level, but it is enough to run real tests without burning cash. For someone just starting or testing ideas, this budget teaches you the Meta machine without the pain.

What to expect: Meta needs 50 events per week before its algorithm stops guessing and starts optimizing. At $25 daily with a 1-2% click-through rate, you hit around 10-20 clicks per day and 2-5 leads or sales weekly. Not explosive, but real feedback.

Split your budget smartly. Run three $8-9 campaigns targeting different angles. After week one, kill the dud, double the winner, and test fresh variations. Test Tuesday through Thursday when competition is lower and CPMs dip.

Scaling path: run weeks 1-4 in test mode. Identify the top performer, scale to $50 in week 5, then $100 in week 6 if ROAS stays above 2x. Add retargeting of website visitors at cheaper CPCs to stretch your budget further.